This swimwear sale poster effectively captures the essence of summer with its water-inspired texture that mimics the feel of waterproof fabric, instantly evoking thoughts of the beach, water, and swimwear. The bold colors, particularly the vibrant orange against deep blue, convey a sense of urgency and excitement, reinforcing the limited-time discount message of up to 40% off. The use of wavy lines enhances the feeling of fluidity and movement, reminiscent of water, while the clear, modern typography ensures the promotional details stand out. Overall, the design creates a sense of summer, water, and a pressing opportunity to take advantage of the sale.