Our approach to the “Cashmere Bébé” brand was centred around creating a visual identity that speaks to the essence of cashmere: luxury, softness, and warmth, while also making it approachable for children’s wear. The overall design aims to blend sophistication with warmth, capturing the essence of cashmere while appealing to the protective, nurturing emotions of parents. It’s a thoughtful combination of aesthetics and purpose, aligned with the core values of comfort and luxury.